10 Quick Content Marketing Tips:

Gepetto Content Marketing

  1. Know your audience – who are you talking to? Drill consumer insights and build personas so you have a clear picture of who you are trying to reach.
  2. Make content relevant and interesting – it should educate, inform or entertain.
  3. Stay true to who you are and what you’re about. Share that passion, knowledge and experience.
  4. Follow key influencers in your industry and engage with peer groups.
  5. Reply, respond and engage (even if it’s negative!). These are two-way communication channels.
  6. Harness the community; gather their feedback, see what they like and learn more about them. Don’t be all ME ME ME!
  7. Be consistent – one voice / personality across all of your social media
  8. Post timely and regularly and keep it short and concise.
  9. Make it work for you! Use management software like Hootsuite, Sprout Social & Buffer. Create events & use the scheduling functions across all social channels so that you are producing content in a manner that works for your business.
  10. Use a mix of content but favour visual elements as these rank higher on most networks (Facebook, Twitter, LinkedIn and Youtube).

Lorraine Griffin

Peter is currently head of development at Fierce Fun Games. His past experience includes working with Intel as a senior Project Manager, as well as the Programme Director at Digital Skills Academy.




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